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Amazon management for established brands

Your Amazon channel should be growing. I find out why it isn't and fix it.

For brands already selling on Amazon that have stalled, gotten messy, or outgrown whoever was running it. I run the account and make the calls that move revenue and margin: what to spend, what to cut, when to restock, and when to fight Amazon on something.

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Amazon after AI

The easy calls are automated now.

Your ACOS is 45%, your target is 40, lower the bid. Amazon's own AI will tell you that, and soon it'll do it for you. Every seller has the same tools now, so the basics stop being an advantage. What still separates brands is what a tool can't decide for you. Whether that 45% ACOS is fine because the campaign is defending your best keyword. Whether to keep spending on a product that's three weeks from stocking out. How to get a flagged listing back after the automated appeal goes nowhere. That's the work I do.

Advertising & Growth Strategy

Advertising & Growth Strategy

Amazon ads can unlock serious growth and brand visibility. But without the right strategy and structure, most brands spend too much, cast too wide a net, and get too little back. I fix that. With 5+ years of client campaign management and multiple Amazon Advanced Advertising certifications, I build ad programs that spend efficiently and actually grow your brand. AMZ Advantage is an Amazon Ads Verified Partner.

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Listings, Content & Catalog

Listings, Content & Catalog

If your product pages are not built right, customers cannot find you and will not buy from you. I use real search data to build listings that rank, convert, and outperform your competitors. Better listings mean more traffic, more sales, and less dependence on ad spend to move product.

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Account Health, Operations & Reporting

Account Health, Operations & Reporting

This is where most brands get hurt without knowing it. Account health can make or break your success on Amazon. One compliance flag can take your listings down and stop your revenue overnight. I keep your listings and account fully compliant so that does not happen. If it does, I handle it. I also forecast your restocks, coordinate shipments, manage storage, handle buyer messages, returns, and refunds. Your account stays in good standing and your inventory stays where it needs to be.

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About me

You work with me directly.

Joel Elling
Fractional Head of Amazon

I've been on Amazon since 2015. Six years selling my own brands, a stint inside a large agency, and almost five years running AMZ Advantage. I keep a small roster on purpose, and every client I have now has been with me for over two years.

Case studies

Brands I run

A tabletop gaming brand from $92K to $733K a year. A supplement brand from 200% ACOS to 32%. Details below.

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Toys & Games Brand

Tabletop gaming brand stuck at $92K/year under prior management. I grew it 259% in year one and hit $733K by year three.
Full-Service
View project

Supplement Brand

Underperforming supplement brand running 200% ACOS. I grew revenue 148% in one year and brought ACOS down to 32% with TACOS under 10%.
Full-Service
View project

Premium

A Premium brand without a premium strategy. I grew revenue from $3,700/mo to $33,000 /mo within 1 year.
Full-Service
View project
Testimonials

Real Client Feedback & Reviews

See what some of my current clients have to say!

"Joel has done an outstanding job managing our Amazon store. He handles everything from listings and ads to inventory and customer service, allowing our team to stay focused on the business while he keeps the Amazon channel growing. His work has been reliable, proactive, and consistently effective."

Dr. Alan

Thyroid Specific Formulations

"Working with Joel Elling from AMZ Advantage as our Amazon consultant has been excellent. Joel’s communication is always clear and timely, and he is consistently proactive in identifying opportunities and solving problems before they become issues. He has been extremely reliable and trustworthy, and it’s been great knowing our Amazon account is in capable hands. I’d happily recommend his services to anyone looking for a knowledgeable and dependable Amazon partner."

Simon

Sprocket

"Working with Joel on our Amazon Store has been a great experience for our company, Arcknight. He keeps everything moving efficiently and always keeps us updated on what’s happening behind the scenes. Whenever we have questions, he’s available with clear answers and solutions. It’s obvious he genuinely wants what’s best for our company and is always looking for ways to help Arcknight grow. We truly value the partnership and the support he provides."

Beau

Arcknight

Get in touch

Want a straight answer on your account?

I'll look at it and tell you what's holding it back and what I'd fix first. No obligation.

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Growth-focused Amazon agency with 10+ years of experience, verified Amazon Ads credentials, and hands-on support from start to finish. Limited Clients for maximum attention and results.

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218-461-1669joel@amzadvantage.com
AMZ Advantage
Duluth, MN
USA
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