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Not every brand fits the standard agency template.
Niche hobby products. Premium equipment. Products customers need to understand before they buy. I learn what makes yours different, who it’s for, and why people choose it. Then I build the Amazon plan around that.
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Understand the product before changing the account.
Who buys it? What are they comparing it with? Why is yours worth the price? Those answers shape the listings, advertising and pricing.
Explain the value: Clear copy, images and delivery information that help buyers understand what they’re paying for.
Reach the right buyers: Target relevant demand, rather than chase the biggest keyword list.
Protect the economics: Consider margin, stock and replenishment before pushing for more sales.
Product-specific work.
Helped a hyper-niche tabletop gaming brand scale from $18,000 to over $100,000 in monthly sales. The work included product-specific advertising, content and inventory coordination.
For a premium commercial equipment business, the work covered pricing, listings, delivery information, advertising and shipment coordination.
About me
You work with me.
Fractional Head of Amazon
I’m Joel Elling. I’ve spent 10 years on Amazon and have been a million-dollar Amazon seller myself. I handle the strategy and the hands-on work. I keep my client roster small so I can spend time on each account every week. AI and custom systems help me get routine work done faster. That leaves more time to understand your products, make decisions and follow through.
Choose the help you need.
Ongoing management across PPC, listings, inventory planning and account issues. Scope and fee agreed around your business needs.
The $299 PPC audit is a separate 60-minute live review, with written strategies and selected AI workflows. The introductory call is free; the audit is a paid engagement.
Articles, tools and free downloads.
Practical Amazon articles, a flat-file safety kit, a weekly PPC decision kit and an ad-spend break-even calculator.
Tell me what makes your product different.
What do you sell, who buys it, and what isn’t working on Amazon?