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Built a 7-figure Amazon brand. Quit agency life. Now you get me.

One senior Amazon operator. Not a bench of juniors.

I work with a limited roster of brands under ~$2.5M. Decade-built system so you get agency-depth execution without the agency circus. I own the decisions that move your P&L.

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Why agencies fail growing brands

The agency model wasn’t built for you

Owner sells the vision, then disappears. An AM who “kind of knows some things.” Freelancers who don’t know your brand doing the work. Growing brands pay for a logo on Slack — not an operator. I know because I worked inside that model. I quit.

Advertising & Growth Strategy

Advertising & Growth Strategy

Amazon ads can unlock serious growth and brand visibility. But without the right strategy and structure, most brands spend too much, cast too wide a net, and get too little back. I fix that. With 5+ years of client campaign management and multiple Amazon Advanced Advertising certifications, I build ad programs that spend efficiently and actually grow your brand. AMZ Advantage is an Amazon Ads Verified Partner.

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Listings, Content & Catalog

Listings, Content & Catalog

If your product pages are not built right, customers cannot find you and will not buy from you. I use real search data to build listings that rank, convert, and outperform your competitors. Better listings mean more traffic, more sales, and less dependence on ad spend to move product.

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Account Health, Operations & Reporting

Account Health, Operations & Reporting

This is where most brands get hurt without knowing it. Account health can make or break your success on Amazon. One compliance flag can take your listings down and stop your revenue overnight. I keep your listings and account fully compliant so that does not happen. If it does, I handle it. I also forecast your restocks, coordinate shipments, manage storage, handle buyer messages, returns, and refunds. Your account stays in good standing and your inventory stays where it needs to be.

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Me + my system

One operator. A system built over a decade.

Joel Elling
Fractional Head of Amazon

I built a 7-figure Amazon business, then ran agency-side work, then built the machine that lets me deliver full-service ops myself — for select brands only. You get my attention. Not a rotating bench.

Proof, not promises

Proof, not promises

Real results from brands under ~$2.5M — sales growth, TACoS/margin discipline, and an operator who stays on the account.

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Toys & Games Brand

Tabletop gaming brand stuck at $92K/year under prior management. I grew it 259% in year one and hit $733K by year three.
Full-Service
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Supplement Brand

Underperforming supplement brand running 200% ACOS. I grew revenue 148% in one year and brought ACOS down to 32% with TACOS under 10%.
Full-Service
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Premium

A Premium brand without a premium strategy. I grew revenue from $3,700/mo to $33,000 /mo within 1 year.
Full-Service
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Testimonials

Real Client Feedback & Reviews

See what some of my current clients have to say!

"Joel has done an outstanding job managing our Amazon store. He handles everything from listings and ads to inventory and customer service, allowing our team to stay focused on the business while he keeps the Amazon channel growing. His work has been reliable, proactive, and consistently effective."

Dr. Alan

Thyroid Specific Formulations

"Working with Joel Elling from AMZ Advantage as our Amazon consultant has been excellent. Joel’s communication is always clear and timely, and he is consistently proactive in identifying opportunities and solving problems before they become issues. He has been extremely reliable and trustworthy, and it’s been great knowing our Amazon account is in capable hands. I’d happily recommend his services to anyone looking for a knowledgeable and dependable Amazon partner."

Simon

Sprocket

"Working with Joel on our Amazon Store has been a great experience for our company, Arcknight. He keeps everything moving efficiently and always keeps us updated on what’s happening behind the scenes. Whenever we have questions, he’s available with clear answers and solutions. It’s obvious he genuinely wants what’s best for our company and is always looking for ways to help Arcknight grow. We truly value the partnership and the support he provides."

Beau

Arcknight

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Ready for hands-off, profitable Amazon growth?

Limited seats. Direct access to me. Agency-depth execution with operator attention — not a free listing audit.

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Growth-focused Amazon agency with 10+ years of experience, verified Amazon Ads credentials, and hands-on support from start to finish. Limited Clients for maximum attention and results.

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218-461-1669joel@amzadvantage.com
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Duluth, MN
USA
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