Thyroid Specific Formulations

Description:Flat supplement brand running 200% ACOS. I grew revenue 148% in one year and brought ACOS down to 32% with TACOS under 10%.

Objective:Take over full Amazon operations for a supplement brand developed by a practicing doctor who did not have the time to manage the platform. Grow revenue and get advertising under control.

Strategy:The brand was flat and advertising was out of control at 200% ACOS. The founder needed someone running the entire account so he could focus on his practice.

‍

I took full ownership across advertising, listings, operations, and compliance. First priority was stopping the bleeding on ad spend. I tightened keyword targeting to cut wasted spend and protect cash flow. From there I monitored conversion performance daily and adjusted traffic sources in real time. I scaled the keywords converting organically, not just through paid traffic, and optimized listings to turn ad-driven sales into repeat customers and subscriptions. I actively monitored account health, policy changes, and listing status to prevent suppressions and downtime. The strategy shifted week to week based on what the data was showing.

‍

→ $257,781 Revenue increase from $174K to $432K in one year (148% growth)

→ 32% / 9.7%Average ACOS and TACOS for 2025, down from 200% ACOS at takeover

→ $55.1K February 2026 ordered product sales, up 84% YoY with 1,423 units sold (+86% YoY). Growth is accelerating.

‍

Client Testimonial

‍

"Joel has done an outstanding job managing our Amazon store. He handles everything from listings and ads to inventory and customer service, allowing our team to stay focused on the business while he keeps the Amazon channel growing. His work has been reliable, proactive, and consistently effective."

‍

- Dr. Alan Christianson, NY Times Bestselling Author

‍