Arcknight

Objective

Arcknight had a great product and a deep catalog, but Amazon performance was stalled under prior management. The goal was to turn Amazon into a dependable growth channel by improving visibility, conversion, and ad efficiency while keeping operations clean.

Strategy

Arcknight produces tabletop roleplaying accessories like maps, miniatures, and overlays.
When I stepped in, the product was strong, but the Amazon channel needed a real system behind it.

I rebuilt the foundation so growth was sustainable:

• Reworked advertising structure so spend had clear roles (defense, growth, and discovery), and scaled what proved profitable over time.
• Tightened listing and catalog execution across the catalog so products indexed correctly, converted better, and did not get held back by missing or incorrect attributes.
• Improved listing presentation so the value of the product was obvious to shoppers, not just people who already knew the brand.
• Kept operations stable so growth did not get choked by stock problems or avoidable catalog and account issues.

Arcknight results: $330,039 in 2022 to $629,265 in 2023 to $732,860 in 2024 after rebuilding the Amazon channel for consistent visibility and conversion. Lifetime advertising generated $1,096,802.39 in ad-attributed sales at 23% ACOS.

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Client Testimonial

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"Working with Joel on our Amazon Store has been a great experience for our company, Arcknight. He keeps everything moving efficiently and always keeps us updated on what’s happening behind the scenes. Whenever we have questions, he’s available with clear answers and solutions. It’s obvious he genuinely wants what’s best for our company and is always looking for ways to help Arcknight grow. We truly value the partnership and the support he provides."

Beau

Arcknight

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