Advertising

Amazon advertising is one of the most powerful tools available to grow your brand and increase your visibility on the platform. It is also one of the most complicated. Without the right structure and ongoing management, ad spend gets wasted fast.

My goal behind everything I do with advertising is simple: increase your sales and improve your margins. What that looks like in practice is daily monitoring of your campaigns to make sure bids are performing, weekly adjustments to targeting and spend based on real performance data, and ongoing restructuring as your product catalog and competitive landscape change. You can't just set campaigns and check in once a month. The brands that win on Amazon are the ones with someone in the account every single day making sure the money is working.

You get a weekly report that shows exactly what happened, what changed, and what I am doing about it. No mystery. Average client ACOS: 22%. TACOS: 11%.

Growth Strategy

Advertising does not work in a vacuum. Often brands do not have a unified strategy and that is where things fall apart. Running ads while you are out of stock is burning money. Driving traffic to a listing that does not convert is burning money. Launching a new product with no plan for how ads, listings, and inventory work together is burning money.

I tie your advertising into a bigger picture. Ad strategy, listing optimization, inventory planning, and pricing all have to move together. When they do, growth compounds. When they don't, you are just spending. I make sure they do.

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