Sprocket

Sprocket is an Australian brand with a genuinely premium product, but that positioning was not translating on Amazon. The previous setup relied heavily on an agency that helped launch the account but did not establish the structure needed for sustained growth. The listings did not communicate the product’s value clearly, the catalog needed cleanup, and the advertising lacked a cohesive strategy.

‍

The engagement began with an audit that quickly revealed the gap between the quality of the product and how it was presented on Amazon. From there, the work shifted into a full-service engagement. Listings were rebuilt to reflect the brand’s premium positioning, images and content were improved to better communicate the product’s value, and advertising was structured to support both visibility and conversion.

‍

With the foundation corrected, the account began to show steady month-over-month improvement. Traffic increased, conversion improved, and the brand started gaining the traction on Amazon that matched the quality of the product itself.

‍

Client Testimonial

‍

"Working with Joel Elling from AMZ Advantage as our Amazon consultant has been excellent. Joel’s communication is always clear and timely, and he is consistently proactive in identifying opportunities and solving problems before they become issues. He has been extremely reliable and trustworthy, and it’s been great knowing our Amazon account is in capable hands. I’d happily recommend his services to anyone looking for a knowledgeable and dependable Amazon partner."

‍

Simon

Sprocket