Blogs

Our latest news and trending topics

Every brand has a story worth telling. Our blog is more than just a collection of articles; it's a community of forward-thinkers, dreamers, and doers ready to make their mark on the digital world.

How to choose an Amazon agency when everyone has AI tools

A buyer's scorecard for assessing who manages the account, how decisions get made and where time saved by AI goes.

How to allocate an Amazon ad budget when every product wants more

Compare competing uses of advertising spend with decision cards, contribution assumptions and bounded learning budgets.

Is it an Amazon traffic problem or a conversion problem?

A practical diagnosis for deciding whether the next action belongs in advertising, the offer or the product detail page.

Switching Amazon agencies: the handover that protects your account history

A practical transition checklist covering account control, reporting definitions, overlapping automation and the first week with a new operator.

Branded versus non-branded Amazon ads: stop judging them as the same job

Understand what branded, category and competitor-led activity are doing before treating one blended efficiency number as the answer.

Seasonal Amazon PPC planning: build the exit plan before the sales spike

Build a seasonal advertising plan that covers preparation, the demand peak, delivery constraints and the decisions after the event.

The weekly Amazon account review should end with decisions

Replace a report-reading meeting with a practical weekly agenda, decision log and named next steps for the account.

Before you upload an Amazon flat file, build a change plan

A preparation and verification workflow for catalog uploads, with template-specific checks and a clear distinction from legacy API feed formats.

Amazon negative keywords: how to decide what to block without cutting good demand

A four-way decision process for search terms, including relevance, sample size, match-type risk and the checks to make after a change.

Inventory-aware Amazon PPC: when more sales is the wrong next move

Connect advertising to sellable stock, replenishment uncertainty and the commercial decisions that matter before a product runs out.

Your ACoS improved. Did your Amazon business actually make more money?

A practical contribution-profit model, worked examples and a clearer way to set Amazon advertising targets by product and business purpose.

Claude and Amazon Ads MCP: useful workflows, real limits, and safe controls

Understand the real Amazon Ads MCP connection, practical workflows, write permissions and the limits of replacing an operator with an agent.