About Us

We Are Beyond Ordinary

We don’t just follow the trends; we set them. With a passion for innovation and a deep understanding of the Amazon marketplace, we provide tailored solutions that go beyond expectations

Our strategies are designed to fit your unique needs, turning challenges into opportunities for growth.

We Are Beyond Committed

Your success is our success, and we take that to heart. Led by Joel, a hands-on owner and 7-figure Amazon seller, we’re dedicated to helping you reach your goals.

Our personalized approach ensures that you’re not just another client; you’re a valued partner. With AMZ ADVANTAGE, you can trust that we’re with you every step of the way.

We stop at nothing

Your success is our mission, and we go the extra mile to ensure you achieve it. From design to strategy, inventory management to optimization, we pull out all the stops to grow your Amazon sales. At AMZ ADVANTAGE, barriers are merely challenges to overcome.

We Love To Explore​

The Amazon marketplace is always evolving, and so are we. Embracing creativity and innovation, we explore new avenues and tailor strategies to stay ahead of the curve. We turn uncharted territories into opportunities, driving success with fresh insights.

We Take It Step-By-Step

Achieving growth on Amazon is a journey, and we guide you through it, step-by-step. With comprehensive solutions that span design, PPC, SEO, and more, we walk you through each stage, ensuring a seamless path to success. Your growth, your pace, our guidance.

We Keep It Simple

Amazon success can be complex, but we make it simple. With clear strategies, transparent communication, and no unnecessary jargon, we demystify the process. AMZ ADVANTAGE takes the confusion out of selling on Amazon, focusing on what matters most – your success.

Our Expertise is Your Advantage

We Transform Potential into Success

Hard work and dedication are just the beginning. We turn your aspirations into achievements, offering tailored strategies to ensure your success on Amazon. With our team’s hands-on experience and innovative approach, we craft solutions that fit your unique needs, from design to optimization, PPC to inventory management. Join us, and let’s take your business to new heights, together.

Joel Elling

Co-founder & CEO

With nearly a decade of experience in the Amazon ecosystem, Joel has successfully scaled his own store to a staggering 1.8 million in sales. A serial entrepreneur with a deep-seated knowledge of e-commerce, Joel founded AMZ ADVANTAGE to provide tailored solutions in a one-size-doesn’t-fit-all market. His unique blend of strategic foresight, keen business acumen, and personal engagement with every client makes him the beating heart of the company.

Lana Elling

Director of Operations and Quality Assurance

A full-time mother first and foremost, Lana’s official title at AMZ Advantage might undersell her impact. She’s the backbone and moral compass of our operation, infusing our client services with invaluable insights that elevate quality. With her finger on the pulse of the company, Lana’s discerning eye ensures that our growth never compromises the bespoke attention to detail that our clients have come to expect.

Joel and Lana have been married for over 10 years. This deep-rooted bond enriches the company culture, ensuring that every decision is built on a foundation of trust and mutual goals.

Hammad S.

Director of Advertising & Catalog Strategy

With a Bachelor’s in Engineering, Hammad is the brain behind our PPC and operational strategies. His engineering background gives him the analytical smarts to optimize campaigns while keeping the gears of your Amazon store running smoothly.

How It Began

The Story Of AMZ ADVANTAGE

We Couldn’t Do It Without Them

About AMZ ADVANTAGE

Founded by Joel, a 7-figure Amazon seller, AMZ ADVANTAGE started with a vision to empower Amazon sellers with the insights, strategies, and hands-on support needed to thrive in a competitive marketplace. Joel’s personal experience, along with the passion for helping others succeed, laid the foundation for an agency that doesn’t just provide services but builds partnerships.

How It All Began

With a keen understanding of the Amazon platform and an entrepreneurial spirit, Joel saw the challenges that many sellers faced and recognized a gap in the market for personalized, full-service solutions. The spark for AMZ ADVANTAGE came from a genuine desire to make a difference, to transform businesses from struggling to thriving.

Family and Values

As a devoted husband and father of two, family plays a crucial role in Joel’s life and the values of AMZ ADVANTAGE. The ethos of the agency reflects a commitment to relationships, trust, and genuine care – not just for clients but for the team as well. The two talented freelancers who work with Joel are not just employees; they’re part of the AMZ ADVANTAGE family.

Making an Impact

AMZ ADVANTAGE has quickly become a beacon of success for many businesses, offering comprehensive solutions from design to strategy, PPC to optimization. The results speak for themselves, but the real impact goes beyond numbers. It’s about the smiles, the relief, the newfound confidence that Joel and his team have instilled in their clients. It’s about turning dreams into realities.

Join Our Success Story

Whether it’s a one-off job like A+ content or full listing optimizations, or a complete journey with our full-service solutions, we’re here to make your Amazon selling experience smooth and successful. With a sincere and humble approach, we welcome you to be a part of our success story. Book a discovery call with Joel, the owner, who’s here to listen and help without any pressure.

Just a few of our many clients

Trusted by Businesses, Loved by Sellers

We aren’t just a service; we’re a part of your team. Our growing family of clients includes businesses of all sizes, each with a success story we’re proud to have shaped. Together, we turn challenges into triumphs and visions into realities.

Ready to Grow Your Business? We're Here to Make it Happen

Your Amazon Success Awaits!